2024 Forbes Best-In-State Advisor****
2023 Forbes Best-in-State Advisor***
2022 Forbes Best-In-State Advisor
2021 Forbes Best-In-State Advisor**
2020 Forbes Top Next-Gen Advisor
2019 Forbes Next-Gen Best In State*
2018 Forbes America’s Next Generation Wealth Advisors
As a managing partner at Equity Concepts, Canon offers transparency, stewardship and leading-edge collaborative strategies for his clients. Canon is recognized as a thought leader and entrepreneur in the investing and personal finance industry and has been featured in financial publications such as The Wall Street Journal, U.S. News & World Report, NASDAQ, MarketWatch, Financial Advisor IQ, Financial Advisor Magazine, and Institutional Investor. Canon is licensed in 26 states and holds Series 7, 63, and 65 licenses. Canon is a CERTIFIED FINANCIAL PLANNER™ practitioner.
Canon loves to volunteer his time in the community and has spent time as a board member for Junior Achievement of Central Virginia and Virginia Council of CEOs. He is a Founder of Promise Land Pastures, a non-profit organization passionate about serving the population of Charles City, VA with 130-acres of farmland, a food pantry, and technical workshops. Canon is a graduate of the University of Virginia with a Bachelor of Arts in economics. He loves exploring Richmond with his wife, Logan, and their four children: Judson, Ethel, Cary and Willa. Canon is also a passionate golfer if anyone is looking for a fourth.
*Ranked #41, Forbes Next Gen Best in State Wealth Advisor 2019. Recipients are identified through research conducted by Forbes partnership with SHOOK research and must be born in 1980 or later. Third party rankings and recognitions from rating services or publications are not indicative of past or future investment performance. More information on the methodology to qualify can be found at https://www.forbes.com/sites/rjshook/2024/08/08/methodology-americas-top-next-gen-wealth-advisors-2024/.
**Ranked #312, Forbes Next Gen Best in State Wealth Advisor 2021. Recipients are identified through research conducted by Forbes partnership with SHOOK research and must be born in 1982 or later. Third party rankings and recognitions from rating services or publications are not indicative of past or future investment performance. More information on the methodology to qualify can be found at https://www.forbes.com/sites/rjshook/2024/08/08/methodology-americas-top-next-gen-wealth-advisors-2024/.
***Ranked #50, Forbes Best in State Advisor 2023. Recipients are identified through research conducted by Forbes partnership with SHOOK research. Third party rankings and recognitions from rating services or publications are not indicative of past or future investment performance. More information on the methodology to qualify can be found at forbes.com/lists/best-in-state-wealth-advisors/?sh=1530ad2b6ab9. Thanks.
****Ranked #36, Forbes Best in State Advisor, April 2024. Winners chosen based on qualitative criteria, including but not limited to, industry experience, revenue, assets under management and compliance records. Award is not indicative of investment performance or client experience.
