Christine Lu

Director of Communications

Christine Lu

Director of Communications

As Director of Communications, Christine is responsible for overseeing the firm’s marketing and communication. Her role involves managing the implementation of the brand and marketing strategy, overseeing social media presence, coordinating webpage maintenance, managing media and design contacts, managing marketing materials, and upholding protocol to ensure a uniform company style. A large part of her role includes strategizing and executing on each team’s marketing and communication efforts.

Christine holds  a bachelor’s degree in English from James Madison University and a Juris Doctorate from the University of Richmond School of Law. As a curious lifelong learner, she has also gained diverse experiences and skills, including conflict mediation, photography, design, freelance writing, teaching English, and working at a law firm in Richmond. These experiences provide her with a unique perspective to help advisors build their brand and tell their story.

When she’s not brainstorming ideas or researching new marketing strategies, Christine enjoys reading great books, being active, traveling, and exploring trails and rivers with her husband and two daughters.

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