Canon Hickman, CFP®

Wealth Manager

Canon Hickman, CFP®

Wealth Manager

2024 Forbes Best-In-State Advisor*

2023 Forbes Best-in-State Advisor

2022 Forbes Best-In-State Advisor

2021 Forbes Best-In-State Advisor

2020 Forbes Top Next-Gen Advisor

2019 Forbes Next-Gen Best In State

2018 Forbes America’s Next Generation Wealth Advisors


As a managing partner at Equity Concepts, Canon offers transparency, stewardship and leading-edge collaborative strategies for his clients. Canon is recognized as a thought leader and entrepreneur in the investing and personal finance industry and has been featured in financial publications such as The Wall Street Journal, U.S. News & World Report, NASDAQ, MarketWatch, Financial Advisor IQ, Financial Advisor Magazine, and Institutional Investor. Canon is licensed in 26 states and holds Series 7, 63, and 65 licenses. Canon is a CERTIFIED FINANCIAL PLANNER™ practitioner.

Canon volunteers his time as a board member for the Junior Achievement of Central Virginia, an organization that fosters work readiness, entrepreneurship and personal finance in K-12 classrooms, in hopes of helping students learn to become the best stewards of their own financial resources. As an active member of the Richmond business community and member of the Virginia Council of CEOs, he also connects regularly with other leaders to discuss innovative ideas within the financial industry.

Canon is a graduate of the University of Virginia with a Bachelor of Arts in economics. He loves exploring Richmond with his wife, Logan, and their four children: Judson, Ethel, Cary and Willa. Canon is a passionate golfer for anyone looking for a fourth.

For more information about Canon’s team, you can visit


*Ranked #50, Forbes Best in State Advisor 2023. Recipients are identified through research conducted by Forbes partnership with SHOOK research. Third party rankings and recognitions from rating services or publications are not indicative of past or future investment performance. More information on the methodology to qualify can be found at



Canon's Team

Shannon Carter, MBA, CFP®

Wealth Manager

Jinette Chiappetta, CPA

Wealth Manager & Director of Tax Strategy

Alex Paoletto, CFP®

Wealth Manager

William Saunders, CFP®

Chief Relationship Builder

Alex Thompson

Director of Research and Planning

Andrew Walker

Managing Director of Investment Strategy

Anya Campbell

Relationship Manager

Barbara Romine

Client Services Associate

Elliott Williams

Client Services Associate

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